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Today’s headlines

Software and techology Lord & Taylor expands iBeacon program to all US stores
Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month. Entire article
Software and technology Domino’s serves up easy order-tracking with wearables integration
Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Multichannel retail support Restaurants embrace wait-list apps for added convenience
Mobile applications such as The List are lending convenience to customers met with long wait times at restaurants with updates via text message when their table is ready. Entire article
Social networks Charlotte Russe sees 60pc CTR with Instagram Like2Buy mcommerce solution
Mall retailer Charlotte Russe recently tried out Curalate’s Like2Buy mcommerce solution and saw a 60 percent click-through rate from the Like2Buy page to product pages. Entire article
Marketing Sears leverages mobile for holiday sales sneak peeks
Sears is drumming up anticipation for Black Friday deals by offering early looks at sales on mobile devices and online for Shop Your Way rewards members and promotion via designated hashtags on Twitter and Facebook. Entire article
Marketing Mobile-only promotions lose relevance as omnichannel experiences gain – Mobile Marketer
Mobile Marketer – Mobile-only promotions lose relevance as omnichannel experiences gain; Web site redesigns suggest mobile coming of age in traditional publishing. Entire article
Advertising Clé de Peau Beauté flaunts new online boutique on The Cut – Luxury Daily
Today in luxury marketing – Clé de Peau Beauté flaunts new online boutique on The Cut; Net-A-Porter films darkly romantic fairy tale. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from BIA/Kelsey and Mobile Majority. Entire article
Columns Getting the retailer’s app ready for Black Friday
Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28. Entire article
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