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Today’s headlines

Multichannel retail support Victoria’s Secret, Express use exclusive SMS giveaways to forge lasting relationships
Specialty apparel retailers Victoria’s Secret and Express demonstrate the key role that SMS contests have during the holiday shopping season by helping engage loyal audiences and maximize sales. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Old Navy hops on mobile donation bandwagon via charitable social campaign
Gap Inc.’s Old Navy is unzipping consumers’ holiday shopping excitement via its annual Overnight Millionaire sweepstakes and a social media-enabled donation campaign to celebrate good deeds during one of the most charitable seasons. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Strategy Airbnb upgrades digital platforms to place bigger focus on hosts
Hospitality brand Airbnb is further personalizing the mobile and online experience for hosts via a slew of new features, including competitive pricing and hosting toolkits. Entire article
Payments New Orleans, Chicago drive commuter convenience with mobile ticketing
Mobile ticketing for public transportation continues to gain steam, with New Orleans having recently launched a citywide program and Chicago dipping its toes in the water by letting commuter rail riders use tickets on their smartphones. Entire article
Content Mobile Minutes: Bluetooth upgrades; Facebook vs. Snapchat; KFC delivery; New York Wi-Fi expansion
Today in mobile marketing: Bluetooth 2016 upgrades will bring faster speeds, longer range and mesh networking; Facebook goes after Snapchat with disappearing messages; KFC to deliver buckets of fried chicken on demand; Wi-Fi now at 37 more subway stations in the Bronx and Manhattan. Entire article
Content For marketers, leveraging 3D Touch is not about when, but how – Mobile Marketer
Mobile Marketer today – For marketers, leveraging 3D Touch is not about when, but how; Maytag whirs up haptic video for one-day ESPN mobile takeover. Entire article
Advertising Bond Black pens bespoke notes in seconds using mobile app – Luxury Daily
Luxury Daily today – Bond Black pens bespoke notes in seconds using mobile app; Saks invites consumers inside Winter Palace via digital integration. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns How to prepare for increased mobile traffic over the holidays
If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season. Entire article
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