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Today’s headlines

Multichannel retail support Target ramps up in-store personalization on mobile with acquisition
In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics. Entire article
Applications Urban Outfitters’ timed, targeted mobile messages increase retention rate
Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are most receptive. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers. Entire article
Multichannel retail support Rebecca Minkoff tosses cash registers with new connected store
Apparel and accessories brand Rebecca Minkoff has teamed with eBay to power its new tech-savvy store in New York that allows mobile connectivity and transforms the in-store shopping experience by incorporating digital components. Entire article
Applications Dr. Oz highlights health benefits of products in-store via Beep’N Go
Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers. Entire article
Applications Restaurant group feasts on flexibility of mobile app
Ted’s Café Escondido is gaining a clearer picture of sales and employee hours after deciding to use a mobile application that simplified the management of operations. Entire article
Marketing CPG brands must avoid blanket approach on mobile: report – Mobile Marketer
Mobile Marketer today – CPG brands must avoid blanket approach on mobile: report; Leverage creative media over banner ads to stay competitive. Entire article
Advertising Peninsula broadens reach with primary Instagram, Twitter accounts – Luxury Daily
Luxury Daily today – Peninsula broadens reach with primary Instagram, Twitter accounts; Swarovski brings holiday sparkle to Galeries Lafayette Beijing. Entire article
Columns Delivering on the promise of personalization
While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments. Entire article
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