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Today’s headlines

Software and technology Walgreens’ new Android app exemplifies benefits of Lollipop for retailers
Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications. Entire article
Marketing Old Navy taps SMS to drive excitement for Black Friday promotions
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Banking US Bank credit card applications jump 50pc in mobile test
U.S. Bank saw a 50 percent jump in credit card application approvals for a test with the Minnesota Twins of a new mobile application that leverages the camera on an iPad to speed up the process. Entire article
Payments American Express, Brooklyn Nets bring mobile payments to Barclays Center
American Express and the Brooklyn Nets are teaming up to participate in a pilot program powered by Brooklyn eWallet that allows consumers to use their mobile devices to purchase food and drinks from their seats at Barclays Center events. Entire article
Payments WeDeliver serves up easy payment with mobile commerce app
WeDeliver, an online delivery service based in Chicago, is aiming to streamline the payment process with the launch of its mobile commerce application WeDeliver Locally ahead of the busy holiday season. Entire article
Marketing What marketers need to know about the brewing social login battle – Mobile Marketer
Mobile Marketer today – What marketers need to know about the brewing social login battle; Buffalo Wild Wings scores with sports and music iHeartRadio station. Entire article
Advertising Retailers struggling to connect cross-channel dots: L2 – Luxury Daily
Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context. Entire article
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