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Today’s headlines

Web site development Target elevates mobile Web shopping with input from shoppers, Instagram
Target mashes up mobile, social media, user-generated content and data analytics in two new innovations designed to elevate inspirational discovery on Target.com and Target Awesome Shop. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Payments McDonald’s partners with Japanese wireless carrier for mobile payments promotion
McDonald’s in Japan is partnering with wireless carrier NTT Docomo, enabling customers who pay at most of the chain’s 3,000 locations nationwide using the iD mobile payment platform to receive discounts on their purchases. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Applications Zoom Pizza bakes in location for ready-on-arrival mobile ordering
Chicago’s Zoom Pizza Factory is integrating proximity-based targeting in a new mobile ordering application that begins the custom pizza creation process before customers walk into the restaurant. Entire article
Social networks Salvation Army shakes up holiday donations via annual social campaign
The Salvation Army updates its annual Red Kettle holiday campaign by offering a free trip to New York and a giving spree to an individual whose contest entry is selected by social media users. Entire article
Content Mobile Minutes: FanDuel crackdown; Snapchat marked down; Shopify on top; T-Mobile’s free video streaming
Today in mobile marketing – NY AG’s order deemed ‘crushing’ for FanDuel, DraftKings; Fidelity marks down value of Snapchat stake by 25pc; Shopify became Canada’s tech darling by making shopping easier; T-Mobile offers free video streaming for Netflix, HBO, others. Entire article
Content Starbucks builds brand with millennials via closely aligned mobile platforms – Mobile Marketer
Mobile Marketer today – Starbucks builds brand with millennials via closely aligned mobile platforms; NY Times’ VR play is publisher’s most successful app launch. Entire article
Advertising Eres shows ‘a day in the life of’ in Instagram film diary – Luxury Daily
Luxury Daily today – Eres shows ‘a day in the life of’ in Instagram film diary; 58pc of retail execs think bricks-and-mortar will not survive. Entire article
Columns 3 factors to consider when evaluating an app idea
The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want. Entire article
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