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Today’s headlines

Merchandising How Macy’s combines fashion, mobile technology to target younger shoppers
Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers. Entire article
Software and technology New Seasons Market leverages iBeacons for customized in-store checkout
Natural foods grocer New Seasons Market is updating and customizing its in-store checkout experience, a strategy that will include the rollout of iBeacons next year. Entire article
Multichannel retail support SpiritHoods’ mobile revenue surge may quiet responsive design critics
SpiritHoods’ leveraging of responsive design to drive up monthly mobile revenue by 1,000 percent in four months is a victory for advocates of the technology that see it as a step forward in the quest for strong mobile experiences. Entire article
Multichannel retail support Sears, James Allen redefine jewelry-shopping experience with tablet technology
Sears is collaborating with diamond retailer James Allen to offer a unique, technological experience for engagement ring shoppers that uses a 360-degree, high-definition video displayed on a tablet interface. Entire article
Applications Turkish Airlines’ app launch points to airlines’ grasp of mobile tactics
Turkish Airlines’ rollout of a new suite of mobile applications and a mobile-optimized Web site that takes customers from planning and purchase through to boarding aims to seamlessly integrate mobile functionality and service to meet passengers’ heightened expectations from airlines. Entire article
Marketing Mobile gap becomes insurmountable for some businesses: Forrester – Mobile Marketer
Mobile Marketer today – Mobile gap becomes insurmountable for some businesses: Forrester; Q&A: Why CBS trusts in mobile for new All Access offering. Entire article
Advertising South Korea emerging as top global tastemaker: L2 – Luxury Daily
Luxury Daily today – South Korea emerging as top global tastemaker: L2; Gucci reinvents heritage print through artist collaboration. Entire article
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