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Today’s headlines

Research How some retailers drive one-quarter of traffic from social media: report
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Multichannel retail support Taubman malls gear up for holiday shoppers with beacon expansion
Taubman Centers is partnering with an in-mall retail solution to deploy beacons at four new shopping malls, capitalizing on the 20 million offers viewed by customers within the StepsAway mobile application so far. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Strategy Vanity taps beacons to swing open dressing room rewards
Women’s retailer Vanity is joining forces with mobile shopping companion shopkick to offer customers rewards for visiting the dressing room, a tactic which other brands may leverage to ramp up in-store sales. Entire article
Advertising Net-A-Porter, Mr Porter sway holiday shoppers in dual campaign
Online retailers Net-A-Porter and Mr Porter are working together on an advertising campaign for the first time. Entire article
Content Mobile Minutes: Facebook’s digital assistant; Pinterest tries visual search; Google open-sources AI; Snapchat hits 6B video views
Today in mobile marketing – Ask M for help, Facebook tests new digital assistant; Pinterest gets super handy visual search tool; Google open-sources TensorFlow machine learning software; Snapchat closes in on Facebook as it hits 6 billion daily video views. Entire article
Content App-hopping gives way to integrated mobile experiences in 2016: Forrester – Mobile Marketer
Mobile Marketer today – App-hopping gives way to integrated mobile experiences in 2016: Forrester; McDonald’s fuels up on mobile native advertising in GasBuddy test. Entire article
Advertising Michael Kors, Ralph Lauren lead in online market share: PM Digital – Luxury Daily
Luxury Daily today – Michael Kors, Ralph Lauren lead in online market share: PM Digital; Nordstrom, Neiman Marcus among retailers celebrating Singles’ Day. Entire article
Columns Navigating a new path to purchase
The role of mobile devices in the path to purchase has fundamentally changed how shoppers are using their mobile devices, both at the beginning of their purchase funnel and for research, and even while consumers are inside of a bricks-and-mortar store. Entire article
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