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Today’s headlines

Dunkin’ Donuts gives mobile payments app a jolt with targeted offers

Dunkin’ Donuts is strengthening its position in the mobile space by updating its commerce-enabled application with location-based offers that reward consumers for paying through their handsets.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Orbitz, Starcom and Fiksu.

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MasterCard exec: Every connected device will become a commerce device

NEW YORK – A MasterCard executive at the ad:tech 2012 conference said that mobile helps the company connect consumers with their passions.

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Multichannel retail support
Walmart exec: Mobile will drive 40pc of online holiday traffic

With mobile use in-store and online expected to play a bigger role this holiday season for retailers, Walmart is enhancing Black Friday shopping via a new interactive store locator map and exclusive deals on its mobile application.

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Social networks
Facebook tests offering free Wi-Fi with merchant check-ins

With its mobile user base growing, Facebook is testing a new service enabling users to check-in at local businesses on Facebook and receive free Wi-Fi.

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IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform? – Mobile Marketer

Mobile Marketer today – IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform?; Jaguar Land Rover exec: Premium consumers more likely to use smartphones for new vehicle shopping.

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Audi bolsters mobile ad placement with video – Luxury Daily

Luxury Daily today – Audi bolsters mobile ad placement with video; Zegna engages savvy male consumers through Google+ campaign.

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How can mobile display make real money?

Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.

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