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Today’s headlines

Messaging Gap offers personalized location-based deals via SMS program
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article
Applications Brookstone ramps up holiday strategy via mobile gift card initiative
Department store Loehmann’s is using an SMS program to drive in-store traffic and sales. Entire article
Research 62pc of mobile consumers to make purchase via device during holidays: study
Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research. Entire article
Advertising Branded video episodes to increase mobile engagement during holidays – Luxury Daily
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail. Entire article
Columns Focusing on the wrong benchmark for mobile commerce?


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