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Today’s headlines


Advertising
Target shores up mobile sales with product-packed ad campaign

Target is getting a head start on holiday spending with a new interactive mobile advertising campaign that bundles multiple products into one ad unit to drive online sales.

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Webinars
Frank & Oak leveraging Apple’s iBeacon in pop-up holiday store

An executive from men’s online retailer Frank & Oak who spoke during a Mobile Commerce Daily webinar yesterday revealed that the online retailer will soon be opening a pop-up store for the holidays that will leverage Apple’s iBeacon technology to enhance the in-store shopping experience as well as push marketing to customers.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Multichannel retail support
Retailigence exec: Balance targeting and privacy to drive in-store shopping

NEW YORK — A Retailigence executive at ad:tech New York 2013 said that retailers need to be wary of going too far when collecting data from shoppers to target and drive in-store shopping.

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Research
Online retailers fail to meet shoppers’ mobile performance expectations: report

With mobile shoppers increasingly expecting fast load times for retailers’ sites, a new report from Radware reveals that the retailer sites with the fastest load times on mobile are 6pm.com, UrbanOutfitters.com and JCPenney.com.

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Marketing
Ford exec warns marketers about mobile as isolation medium – Mobile Marketer

Mobile Marketer today – Ford exec warns marketers about mobile as isolation medium; Facebook exec pins mobile app install units as social ROI.

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Advertising
Nordstrom Direct president: social media is word of mouth on steroids – Luxury Daily

Luxury Daily today- Nordstrom Direct president: social media is word of mouth on steroids; Apple is about to crash the party, claims L2 founder.

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Columns
Brand marketers need to commit to mobile ad spend

As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.

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