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Today’s headlines

Old Navy to bolster holiday sales with in-store shopping app

Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Multichannel retail support
Williams-Sonoma takes aim at holiday shoppers with mobile gift cards

Home goods retailer Williams-Sonoma has rolled out mobile gift cards in time for the holiday shopping season.

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Big Y enhances customer experience with mobile shopping app

Big Y is enhancing the customer experience with a new mobile shopping application that will provide a personalized shopping experience while helping customers save money.

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Web site development
Paul Fredrick launches mobile site to complement catalog

Men’s retailer Paul Fredrick has rolled out a mobile-optimized site that lets consumers search, browse and buy products, no matter where they are.

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Seamless rewards mobile orders with coupons

Online food ordering service Seamless is using email marketing to reward consumers who use the company’s mobile applications to order.

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What luxury brands can learn from retailers on mobile – Luxury Daily

Luxury Daily today – What luxury brands can learn from retailers on mobile; Harrods bolsters in-store vibe with multimillion-dollar renovation.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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New developer community to soon embrace mobile marketing

As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.

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