Today's headlines

Applications Old Navy to bolster holiday sales with in-store shopping app
By Lauren Johnson
	Specialty retailer Old Navy is upping its mobile efforts with an iPhone application designed to increase holiday sales and let consumers know about new products. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Multichannel retail support Williams-Sonoma takes aim at holiday shoppers with mobile gift cards
By Gabrielle Kalika
	Home goods retailer Williams-Sonoma has rolled out mobile gift cards in time for the holiday shopping season. Entire article

Applications Big Y enhances customer experience with mobile shopping app
By Chantal Tode
	Big Y is enhancing the customer experience with a new mobile shopping application that will provide a personalized shopping experience while helping customers save money. Entire article

Web site development Paul Fredrick launches mobile site to complement catalog
By Rimma Kats
	Men’s retailer Paul Fredrick has rolled out a mobile-optimized site that lets consumers search, browse and buy products, no matter where they are. Entire article

Email Seamless rewards mobile orders with coupons
By Lauren Johnson
	Online food ordering service Seamless is using email marketing to reward consumers who use the company’s mobile applications to order. Entire article

Advertising What luxury brands can learn from retailers on mobile – Luxury Daily
By Staff reports
	Luxury Daily today - What luxury brands can learn from retailers on mobile; Harrods bolsters in-store vibe with multimillion-dollar renovation. Entire article

Marketing Inviting opinion pieces on mobile commerce
By Staff reports
	Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article

Classic Guides Mobile Commerce Daily’s Classic Guide to Mobile Commerce
By Giselle Tsirulnik
	Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail. Entire article

Columns New developer community to soon embrace mobile marketing
By a MCD columnist
	As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development. Entire article

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