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Today’s headlines

Multichannel retail support Macy’s harnesses holiday spirit via mobile to drive in-store traffic
NEW YORK – A SessionM executive at the ad:tech New York 2013 conference said that simply relying on a reward to lure a consumer to click on a mobile advertisement is only half of the mobile advertising equation. Entire article
Marketing Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup
Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points. Entire article
Content Denny’s boosts QR code, augmented reality strategy with social campaign
Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.  Entire article
Marketing Evolving CMO role is challenge with mobile, claims Microsoft exec – Mobile Marketer
Today in luxury marketing – Land Rover celebrates personal ambitions in Instagram campaign; Dolce & Gabbana enlists director Martin Scorsese for TV ad effort. Entire article
Marketing Inviting opinion pieces on mobile commerce

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