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Today’s headlines

Multichannel retail support Walmart, Mattel partner for mobile bar code-enabled virtual toy store
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers. Entire article
Software and technology Starbucks flaunts Verismo products via QR code push
Personal care products manufacturer and retailer L’Occitane is targeting mobile users with a new interactive digital catalog that can be viewed on tablets. Entire article
Research State Farm boasts mobile Web as preferred touch point for consumers: study
Mobile Marketer today – Is mobile-first becoming a cliché?; Android’s growing malware problem has implications for users, marketers. Entire article
Advertising Luxury brand mobile use must shift from marketing to experience: Vibes exec – Luxury Daily
Mobile as a lifeline became a reality as Superstorm Sandy hit the nation’s largest city and the Tri-State area comprising New York, New Jersey and Connecticut as well as other states in the neigbhorhood. Entire article
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