EBay confirmed that 2011 will be its largest mobile shopping season to date with an expected $5 billion in mobile sales, driven in part by the holidays.
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.
Luxury Daily today - Bang & Olufsen looks to deepen consumer engagement with QR codes; Chanel reaches entire consumer base through comprehensive digital marketing.
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
By Gary Schwartz Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
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