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Today’s headlines

EBay expects $5B in mobile sales in 2011

EBay confirmed that 2011 will be its largest mobile shopping season to date with an expected $5 billion in mobile sales, driven in part by the holidays.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Huntington bank rounds out app strategy with iPad offering

Huntington is adding an iPad application to its mobile repertoire in an effort to make banking more convenient and accessible for customers.

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Amazon uses augmented reality, search to drive sales

Amazon is continuing to grab its piece of the mobile pie by integrating augmented reality and search into an iPhone application.

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Virginia Lottery drives participation via mobile initiatives

The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.

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Gap sale items found in new mobile shopping app TapBuy Deals

Target, Gap and Old Navy are among the retailers whose discounted merchandise can be found and purchased via the new mobile shopping app TapBuy Deals.

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Bang & Olufsen looks to deepen consumer engagement with QR codes – Luxury Daily

Luxury Daily today – Bang & Olufsen looks to deepen consumer engagement with QR codes; Chanel reaches entire consumer base through comprehensive digital marketing.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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The battle for Mr. Costanza’s exploding wallet

By Gary Schwartz Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.

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