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Today’s headlines


Strategy
Macy’s exec underpins navigation, in-store scanning for holiday marketing success

NEW YORK – A Macy’s executive at the Mobile Women to Watch 2014 Summit outlined how the company plans to focus on in-store scanning via its mobile app this holiday season and beyond.

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Multichannel retail support
Walmart, Mattel boost QR code-driven toy sales with more locations

Mattel and Walmart are ramping up a QR code-driven virtual toy store program first introduced last year with more locations around Canada to help commuters shop for gifts this holiday season.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Banking
Citi to switch from fragmented app portfolio to unified platform

NEW YORK — A Citi executive at the Mobile Women to Watch 2014 Summit said that the bank is working to transfer its fragmented applications around the world to a unified global platform.

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Messaging
Gilt exec: Push notifications beat SMS for native experience

NEW YORK — A Gilt executive at the Mobile Women to Watch 2014 Summit said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.

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Marketing
Twitter’s patent shortfall a potentially significant post-IPO hurdle – Mobile Marketer

Mobile Marketer today – Twitter’s patent shortfall a potentially significant post-IPO hurdle; Coca-Cola exec: Tighter mobile integration is a must for Rio 2016 Olympics.

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Advertising
Van Cleef & Arpels illuminates museum exhibit via audio app – Luxury Daily

Luxury Daily today – Van Cleef & Arpels illuminates museum exhibit via audio app; Alfred Dunhill looks to founding pioneers for Johnnie Walker traveler’s trunk.

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Columns
How iOS7 and the new iPhones will affect mobile and digital campaigns

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

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