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Multichannel retail support
Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales

Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Web site development
1800Flowers implements Google Wallet to streamline mobile commerce site

1800Flowers is taking a step out of the buying process by incorporating Google Wallet into the company’s mobile site to give users another way to shop.

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Applications
Charles Schwab expands mobile commerce reach with iPad app

Charles Schwab is extending its suite of mobile capabilities for advisors with an iPad application that lets clients access data such as balances, positions and transactions.

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Research
Chase tops list for best mobile financial institution: study

Chase’s approach to mobile banking with device-specific features tailored to individual mediums make the financial institution a leader in the space, according to a new study from Keynote Systems Inc.

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Marketing
Apple’s iPad market share has a bite taken out of it by lower-priced tablets – Mobile Marketer

Mobile Marketer today – Apple’s iPad market share has a bite taken out of it by lower-priced tablets; Nissan takes multichannel approach with new mobile campaign.

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Advertising
Prada flaunts arts affiliation via first mobile app – Luxury Daily

Luxury Daily today – Prada flaunts arts affiliation via first mobile app; Saks fights for holiday foot traffic through high-tech display.

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Columns
Why the presidential campaign was not a case study in building a mobile strategy

As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.

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