To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Mobile banking and payment services provider ClairMail Inc. has signed a development and deployment agreement with Visa Inc., which claims to be the world’s largest retail electronic payments network.
Big in Japan, the Dallas-based developer of mobile application ShopSavvy, will use PayPal’s new Adaptive Payments APIs for mobile commerce.
Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.
Couldn’t make it out to New York for ad:tech? See pictures from the event and what attendees thought of the show.
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