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Today’s headlines

Applications IKEA uses augmented reality to launch PS furniture collection

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.

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Banking ClairMail integrates Visa mobile services into mobile banking platform

Mobile banking and payment services provider ClairMail Inc. has signed a development and deployment agreement with Visa Inc., which claims to be the world’s largest retail electronic payments network.

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Payments ShopSavvy launches mobile payments using PayPal

Big in Japan, the Dallas-based developer of mobile application ShopSavvy, will use PayPal’s new Adaptive Payments APIs for mobile commerce.

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Advertising Reebok mobile video campaign approaches 50 percent CTR

Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

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content Ad:tech New York roundup: See what you missed

Couldn’t make it out to New York for ad:tech? See pictures from the event and what attendees thought of the show.

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