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Today’s headlines


Strategy
QSRs falter on mobile loyalty without ordering integration

While quick-service restaurants including McDonald’s, Arby’s and Wendy’s invest heavier into mobile with loyalty-based programs, challenges around in-store infrastructures that are not set up for digital are stalling investments for ordering, an area that pizza chains are already dominating.

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Payments
J.Crew joins forces with MasterCard for easier holiday shopping

J.Crew now lets consumers checkout online using MasterCard’s MasterPass, simplifying the shopping experience with a speedier transaction process.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Research
Mobile accounts for 40pc of time spent with insurance content: report

Although mobile users accessing insurance information are not necessarily converting on the spot, brands that neglect to incorporate the medium into a marketing mix miss out on increasing initial exposure about insurance services to consumers, according to a report coming out today from Telemetrics and xAd.

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Payments
Pinkberry adds mobile payments to app for easier checkout

Pinkberry recently updated its iOS mobile application with new features such as mobile payments and Passbook integration, allowing for a quicker way to pay for frozen yogurt in-store.

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Marketing
Mobile inspires new retail store designs that go beyond the Apple Store – Mobile Marketer

Mobile Marketer today – Mobile inspires new retail store designs that go beyond the Apple Store; BlackBerry bets on software to return to mobile spotlight.

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Advertising
Louis Vuitton animates print campaigns with new mobile app – Luxury Daily

Luxury Daily today – Louis Vuitton animates print campaigns with new mobile app; Louis Vuitton briskly transitions to Nicolas Ghesquière as creative director.

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Columns
TCPA petition filed with FCC to support mobile messaging

The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.

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