Today's headlines

Financial services giant Western Union has launched initiatives to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns.

NEW YORK – The automotive, retail and consumer-packaged-goods sectors are all bouncing back quickly from the recession and increasing their ad spend, according to a keynote roundtable at ad:tech New York.

NEW YORK – There’s nothing that will showcase the ease and effectiveness of a mobile marketing program like a living case study. Ad:tech attendees got just that at on e of the Mobile Mix panels.

Metropolitan, an African insurance provider, is using Clickatell’s USSD platform to streamline mobile insurance sales and business processes.