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Today’s headlines


Multichannel retail support
Retailers inch closer to cross-platform shopping as deep linking takes off

Retailers including One Kings Lane, Burberry and Nike are throwing weight behind deep linking to sync up email and applications this holiday season that speed up the path to purchase and cement mobile sales.

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Multichannel retail shopping
Simon Malls, Zoomingo team up to help shoppers save money

Leading mall operator Simon Malls is partnering with mobile shopping application Zoomingo to help shoppers save money during the 2013 holiday shopping season.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Applications
Modcloth hones in on mobile personalization to capture holiday sales

Modcloth is rolling out a new feature within its iPhone application that ties in with the company’s data on users to create more personalized search results.

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Web site development
Dollar Shave Club sees 126pc conversion increase on Samsung Galaxy S3 with A/B testing

The Dollar Shave Club recently tested changes to its mobile and desktop site to improve conversion rates and saw a 126 percent increase in conversions on the Samsung Galaxy S3 as well as a 27 percent increase in conversions on the Nexus 7.

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Marketing
Google Wallet makes gains against Passbook in mobile loyalty – Mobile Marketer

Mobile Marketer today – Google Wallet’s mobile loyalty play makes gains against Passbook; Mobile advertisers more concerned about media brand image: report.

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Advertising
St. Regis colors in Family Traditions campaign with top blogger visits – Luxury Daily

Luxury Daily today – St. Regis colors in Family Traditions campaign with top blogger visits; Dior favors heritage to ecommerce on redesigned Web site.

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Columns
Effectively monitoring and analyzing mobile direct response campaigns

Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.

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