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Today’s headlines

Multichannel retail support Sears makes out-of-home ads shoppable via QR codes
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail. Entire article
Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
Google’s introduction of an Android mobile application for Google Offers speaks to the important role that mobile plays in the daily deals space. Entire article
Database/CRM How did New York & Co. build its database of 180,000 loyalists?
With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time. Entire article
Columns How and why consumer mobile engagement is constant throughout the day

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