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Today’s headlines

KFC, Taco Bell franchisees embrace mobile payments as part of high-tech redesign

Great American Chicken Corp., a KFC and Taco Bell franchisee, has rolled out mobile payments to 14 locations in southern California, giving consumers a way to pay for their meals using their mobile device.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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JCPenney incentivizes in-store traffic with location-based campaign

JCPenney is using a targeted mobile advertising campaign to put some muscle into its holiday marketing efforts that reward consumers for shopping in-store.

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Multichannel retail support
As digital gift cards grow, mobile simplifies storage and redemption

As digital gift cards increasingly replace the plastic version, mobile is playing a bigger role in how consumers purchase, store and redeem them, thanks in part to mobile wallet applications such as Passbook.

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Multichannel retail support
Alex and Ani cut in-store queues via mobile POS

Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.

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Hyperlocal ads are linchpin to holiday mobile search success – Mobile Marketer

Mobile Marketer today – Hyperlocal ads are linchpin to holiday mobile search success; Mobile ad performance, spend get boost from holiday rush.

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Tiffany aims to boost mobile sales via New York Times ad – Luxury Daily

Luxury Daily today – Tiffany aims to boost mobile sales via New York Times ad; 52pc of wealthy individuals purchase luxury for personal use.

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How mobile is making everywhere marketing a reality

Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.

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