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Today’s headlines

Multichannel retail support
Does free shipping sweeten an mcommerce purchase?

Offering free shipping to consumers is one way retailers will encourage trial of the medium this holiday season, pushing comparison shoppers to buy from one retailer and not another.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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HSN makes mobile game shoppable

HSN has teamed up with PlayFirst to roll out a new update to the Cooking Dash application that incorporates chef Emeril Lagasse’s cookware and kitchen electrics line and lets players buy the products without leaving the app.

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AmazonFresh taps iPhone app to encourage grocery shopping’s online grocery shopping service AmazonFresh has introduced an iPhone application that lets Seattle iPhone users order produce and other items via their mobile device.

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Multichannel retail support
Sam’s Club strengthens mobile play for time-strapped holiday shoppers

Sam’s Club is making it easier for holiday shoppers to find and purchase gifts with a mobile-optimized holiday shopping site, mobile alerts and enhancements to its mobile app.

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Bloomingdale’s smooths out mobile shopping experience for holiday rush – Luxury Daily

Luxury Daily today – Bloomingdale’s smooths out mobile shopping experience for holiday rush; Burberry bespoke trench coats show major shift in brand strategy.

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42pc of female Canadian smartphone users research beauty products on mobile

A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products.

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Beyond influence: Why every fan matters

Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.

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