Today's headlines

Multichannel retail support Does free shipping sweeten an mcommerce purchase?
By Chantal Tode
	Offering free shipping to consumers is one way retailers will encourage trial of the medium this holiday season, pushing comparison shoppers to buy from one retailer and not another. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Gaming HSN makes mobile game shoppable
By Rimma Kats
	HSN has teamed up with PlayFirst to roll out a new update to the Cooking Dash application that incorporates chef Emeril Lagasse's cookware and kitchen electrics line and lets players buy the products without leaving the app. Entire article

Applications AmazonFresh taps iPhone app to encourage grocery shopping
By Rimma Kats
	Amazon.com's online grocery shopping service AmazonFresh has introduced an iPhone application that lets Seattle iPhone users order produce and other items via their mobile device. Entire article

Multichannel retail support Sam's Club strengthens mobile play for time-strapped holiday shoppers
By Chantal Tode
	Sam's Club is making it easier for holiday shoppers to find and purchase gifts with a mobile-optimized holiday shopping site, mobile alerts and enhancements to its mobile app. Entire article

Advertising Bloomingdale's smooths out mobile shopping experience for holiday rush - Luxury Daily
By Rachel Lamb
	Luxury Daily today - Bloomingdale's smooths out mobile shopping experience for holiday rush; Burberry bespoke trench coats show major shift in brand strategy. Entire article

Research 42pc of female Canadian smartphone users research beauty products on mobile
By Lauren Johnson
	A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products. Entire article

Columns Beyond influence: Why every fan matters
By a MCD columnist
	Twitter CEO Dick Costolo recently held a press conference at the company's headquarters. The event marked the first time that Twitter disclosed the actual number of its active users. Entire article

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