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Today’s headlines

Advertising
Macy’s drives mcommerce with Election Day mobile advertising sales push

Macy’s is the launch advertiser of Hearst’s Good Housekeeping @Home App, pushing its Election Day sale through a retail call to action that promises 20-50 percent off for consumers that shop there and then.

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Applications
Tool King builds mobile commerce platform to drive sales

Multichannel retailer Tool King launched an application letting consumers browse and buy its assortment of new and factory-reconditioned professional power tools.

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Research
Segmentation is key to attracting likely-to-buy mobile shoppers: study

Thirty-six percent of shoppers will take advantage of their mobile devices for shopping this holiday season, using their phones to look up competitive products and prices, according to a study by MarketLive.

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Research
Youth market is ready to use their mobile phones as wallet: survey

Consumers, especially those in the youth market, confirmed strong interest in using their mobile phones as a wallet, according to a recent poll by Alcatel-Lucent.

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Advertising
Bluefly cements mobile strategy with mcommerce site launch – Luxury Daily

Luxury Daily today – Bluefly cements mobile strategy with mcommerce site launch; Neiman Marcus drives social shopping with holiday wish lists.

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Columns
Inviting nominations for Mobile Retailer of the Year

Readers are invited to nominate retailers for Mobile Retailer of the Year, the most prestigious mobile commerce honor. Retailer nominees must prove exceptional use of mobile commerce.

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