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Today’s headlines

Amazon sets bar for mobile convenience

Amazon is steadily giving traditional retailers a run for their money with a mobile strategy that puts consumer convenience at the core. Smart brands should look at what the Internet powerhouse is doing to continually take the shopping experience to the next level.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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Financial services mobile experiences lag traditional Web in customer satisfaction: study

Financial institutions are not providing compelling mobile experiences, with customers preferring traditional Web sites to mobile apps or optimized sites, according to new research from ForeSee.

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Arm & Hammer launches receipt processing, validation holiday mobile campaign

Arm & Hammer has rolled out a holiday campaign that streamlines the redemption process for rebates, loyalty and coupons.

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Avenue enhances mobile efforts via MMS

Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.

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Mobile behavior influenced by age, time of day, other factors: study – Mobile Marketer

Mobile Marketer today – Mobile behavior influenced by age, time of day, other factors: study; Apple’s iPad market share drops 14pc in Q3: report.

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Saks pushes for holiday mobile transactions through app updates – Luxury Daily

Luxury Daily today – Saks pushes for holiday mobile transactions through app updates; Prada’s Miu Miu fetes brand exclusivity through members-only club.

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Analytics: Key to uncovering and acting on customer motivations

In this world of “big data,” marketers are trying to harness everything they know about their customers to drive new revenues and increase customer loyalty.

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