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Today’s headlines

 
Multichannel retail support Sears sees double-digit mobile growth over Thanksgiving weekend
 
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article
Advertising Best Buy drives in-store traffic via geotargeted mobile ads
 
Mall of America’s Black Friday activities this year included a QR code contest that saw 300 early-morning shoppers line up for a chance to snap a QR code and win a prize while 1,000 shoppers snapped QR codes over the weekend to enter another contest. Entire article
Payments Macy’s, Aflac partner for holiday donation campaign
 
Big box retailer Sam’s Club has launched an iPad shopping application that lets consumers browse, search and buy products with a Sam’s Club membership. Entire article
Advertising Wimco increases print catalog engagement with QR codes, mobile villa listings – Luxury Daily
 
With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant. Entire article
 
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