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Today’s headlines

Database/CRM
Kmart offers mobile rewards to inspire loyalty during the holidays

Sears Holdings Corp.’s Kmart is turning to location-based mobile initiatives to encourage consumer loyalty and repeat purchases during the holiday season.

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Applications
Fandango expands mobile commerce reach to Windows Phone 7

Movie ticketing giant Fandango continues to expand its reach with a commerce-enabled application for Windows Phone 7, and it expects mobile ticket sales to boom during the holidays.

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Research
QVC delivering strongest user experiences on mobile Web: Gomez

Retailers QVC and Newegg should be applauded for closing the performance gap that exists between the mobile and traditional PC Web worlds and for which consumers have diminishing tolerance and patience, according to Gomez.

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Research
Mobile-savvy shoppers will account for $127B, 28pc of overall 2010 holiday spending: survey

Mobile-savvy shoppers will account for $127 billion or 28 percent of the $447 billion the National Retail Federation predicts U.S. consumers will spend this holiday season, according to IDC.

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Advertising
One Kings Lane holiday strategy leverages interactive, mobile media – Luxury Daily

Luxury Daily today – One Kings Lane holiday strategy leverages interactive, mobile media; Luxury brands must risk failure to succeed online.

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Columns
Three models for a mobile presence

Going mobile is not a one-size-fits-all proposition. Retailers can choose from three general approaches.

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