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Today’s headlines


Advertising
EBay flaunts online, in-store deals via interactive mobile campaign

EBay is making a last-minute push in persuading consumers to download its RedLaser shopping application this Thanksgiving weekend with a new engaging iAd campaign.

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Research
23pc of online consumers would mobile-only holiday shop: report

Online shoppers are increasingly willing to shop exclusively on their mobile phones this holiday season, according to new findings from PriceGrabber.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Payments
PangoUSA seeks widespread U.S. adoption of pay-by-mobile parking

PangoUSA is expanding to Alexandria, VA, to grow its user base for its mobile application that lets drivers pay for parking via mobile.

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Advertising
SeatGeek tries retargeting to trigger ticket sales

Mobile ticketing aggregator SeatGeek is leveraging mobile advertising to retarget consumers that have downloaded the company’s application to drive repeat traffic and sales.

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Marketing
Can Snapchat break into mobile’s one-on-one marketing promise? – Mobile Marketer

Mobile Marketer today – Can Snapchat break into mobile’s one-on-one marketing promise? ; Nike boosts Thanksgiving campaign via rewards-based mobile ads.

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Strategy
Inviting nominations: Mobile Commerce Awards 2013

Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.

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Advertising
Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests – Luxury Daily

Luxury Daily today – Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests; Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album.

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Events
Happy Thanksgiving!

Mobile Commerce Daily is not publishing on Thursday, Nov. 28 and Friday, Nov. 29 in observance of Thanksgiving. Eat up!

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Columns
App store SEO is most overlooked user acquisition channel

How can search engine optimization, one of the most important user acquisition channels for Web marketers, be so overlooked in the mobile sector?

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