Reebok issued a call-to-action via social media sites
asking consumers to view a mobile video and enter a
sweepstakes by opting in to the brand’s mobile database,
achieving close to a 50 percent click-through rate.
Register now to hear experts discuss mobile marketing
opportunities and challenges that marketers face next
year. Panelists from HP, Weather Channel, Draftfcb,
Interactive Advertising Bureau and sponsor