Consumers are ready and looking for digital solutions
this shopping season and according to a new survey,
one-in-four expect to make a purchase via their mobile
device this holiday season.
Reebok issued a call-to-action via social media sites
asking consumers to view a mobile video and enter a
sweepstakes by opting in to the brand’s mobile database,
achieving close to a 50 percent click-through rate.
During its earnings conference call Oct. 21, eBay’s
CEO John J. Donahoe said that mobile commerce is one of
the key areas the company is focusing on in terms of
driving innovation.
Register now to hear experts discuss mobile marketing
opportunities and challenges that marketers face next
year. Panelists from HP, Weather Channel, Draftfcb,
Interactive Advertising Bureau and sponsor
HipCricket.
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