Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
Target has added new components to its mobile Web site and iPhone application to ramp up for the holiday season.
Mobile retail offerings will transform the behavior of consumers this holiday shopping season, according a new study by the Yankee Group.
The Shopper iPhone application has added weekly circulars from more than 100 retailers such as Best Buy, Target and Walgreens.
Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.
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