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Today’s headlines

Revenue
Will Cyber Monday ecommerce boom translate to mobile riches?

Savvy retailers are waiting with baited breath to find out whether the boom in ecommerce sales on Cyber Monday will translate to increased transactions via commerce-enabled mobile sites and apps.

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Web site development
Juicy Couture prepares for holiday influx in mobile traffic with new site

Juicy Couture has unveiled a mobile site in time for the holidays, letting savvy consumers shop its line of fashion, accessories and jewelry on the go.

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Applications
Target, Best Buy reward consumers during holiday season via mobile app

Target, Best Buy and Macy’s are among the retailers participating in shopkick’s The 12 Days of Kickmas campaign, rewarding mobile shoppers for simply visiting their stores.

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Applications
Marie Claire lets readers shop products featured in magazine via mobile app

Hearst’s Marie Claire is letting readers shop must-have fashion and beauty products featured in the magazine via an iPhone application.

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Advertising
Saks Fifth Avenue connects with shoppers via Foursquare promotion – Luxury Daily

Luxury Daily today – Saks Fifth Avenue connects with shoppers via Foursquare promotion; Should luxury brands explore Facebook as a retail channel?

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Applications
Walmart firms up app strategy for in-store holiday push

Walmart Stores Inc. is making a bigger play for holiday dollars with the launch of a new application that complements its mobile Web and SMS efforts but is equally geared to driving traffic to its stores nationwide.

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Columns
How coupling QR codes with PURLs can increase response rate

QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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