Today's headlines

Web site development JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
	By Dan Butcher Retail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales. Entire article

Multichannel retail support Toys“R”Us makes ambitious play for mobile commerce
	By Chris Harnick Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications. Entire article

Banking Texas’ Frost Bank starts mobile services
	By Chris Harnick Frost Bank, a financial institution in Texas, has launched Frost Mobile, a new banking service for consumers. Entire article

Research Amazon top mobile retail Web site: Gomez
	By Chris Harnick Gomez found that between Nov. 1-15 the average response time for 14 mobile retail sites was 4.73 seconds and that the sites were available on average 98.74 percent of the time. Entire article

Columns Test-planning template for holiday mobile marketing
	By a MCD columnist If ecommerce is not doing so hot, how are you going to make the difference in mobile commerce, a sector that is still finding its footing? Entire article

Advertising Webinar: Mobile Marketing in 2010: Up, Down or Flat?
	By Staff reports Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket. Entire article

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