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Today’s headlines


Payments
The free ride is over in mobile POS

Square’s decision to eliminate its flat monthly fee for merchants could see the company lose business to competitors such as Intuit, LevelUp and Groupon that still have competitive fee structures.

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Multichannel retail support
Macy’s, Shopkick up the ante for personalized shopping

Macy’s is rolling out an iBeacon pilot at its East and West coast flagships to provide an enhanced in-store experience for Shopkick users.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Multichannel retail support
Caribou Coffee supercharges loyalty strategy with mobile gift cards

Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.

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Multichannel retail support
B&H Photo Video doubles down on mobile for cross-channel holiday push

New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.

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Marketing
YouTube paid versus earned media: Which works better on mobile? – Mobile Marketer

Mobile Marketer today – YouTube paid versus earned media: Which works better on mobile?; Jeep leverages new “Pull” format for more engaging ad.

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Advertising
Piaget introduces innovative watch movement via mobile app – Luxury Daily

Luxury Daily today – Piaget introduces innovative watch movement via mobile app; London’s Sloane Street puts five-year plan into gear for luxury retail dominance.

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