Today's headlines

Multichannel retail support Toys R Us ramps up mobile holiday efforts via foursquare, shopkick promotion
By Chantal Tode
	Toys R Us is giving mobile shoppers different ways to save during the Thanksgiving holiday weekend via promotions with foursquare and shopkick. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Strategy CVS rolls out mobile services to reward loyalty card members
By Lauren Johnson
	CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards. Entire article

Marketing GameStop sees 10,000 rewards unlocked via Scvngr mobile promotion
By Rimma Kats
	LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop. Entire article

Payments Salvation Army mobilizes Red Kettle donations via Square partnership
By Lauren Johnson
	The Salvation Army has partnered with mobile payment company Square to increase donations via the nonprofit’s widely recognized Red Kettle holiday fundraising program. Entire article

Applications Car dealerships send targeted customer messaging via myMobileDealer app
By Chantal Tode
	Car dealerships Sport Durst, Ben Mynatt Auto Group in Concord and New Port Richey Hyundai are using the new MyMobileDealer mobile application to support their sales efforts and provide a way to send targeted messages to customers. Entire article

Advertising Chanel uses augmented reality apps to push J12 collection – Luxury Daily
By Staff reports
	Luxury Daily today - Chanel uses augmented reality apps to push J12 collection; Saks inaugurates 3D component for 2011 holiday window unveil. Entire article

Marketing Inviting opinion pieces on mobile commerce
By Staff reports
	Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article

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