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Today’s headlines


Multichannel retail support
Toys R Us ramps up mobile holiday efforts via foursquare, shopkick promotion

Toys R Us is giving mobile shoppers different ways to save during the Thanksgiving holiday weekend via promotions with foursquare and shopkick.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Strategy
CVS rolls out mobile services to reward loyalty card members

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

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Marketing
GameStop sees 10,000 rewards unlocked via Scvngr mobile promotion

LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop.

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Payments
Salvation Army mobilizes Red Kettle donations via Square partnership

The Salvation Army has partnered with mobile payment company Square to increase donations via the nonprofit’s widely recognized Red Kettle holiday fundraising program.

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Applications
Car dealerships send targeted customer messaging via myMobileDealer app

Car dealerships Sport Durst, Ben Mynatt Auto Group in Concord and New Port Richey Hyundai are using the new MyMobileDealer mobile application to support their sales efforts and provide a way to send targeted messages to customers.

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Advertising
Chanel uses augmented reality apps to push J12 collection – Luxury Daily

Luxury Daily today – Chanel uses augmented reality apps to push J12 collection; Saks inaugurates 3D component for 2011 holiday window unveil.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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