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Today’s headlines


Strategy
Showrooming has not killed Best Buy — yet

Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the specialty electronics retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.

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Research
Abercrombie, 1800Flowers lead the way with fewest clicks to purchase on mobile

Abercrombie & Fitch, 1800Flowers, Netflix, Ancestry.com and Fanatics beat the five-click-to-purchase average on retailers’ mobile sites with only two clicks to purchase, according to a report from LightningBuy.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Applications
American Express lets consumers pay with points via updated app

American Express has added a new feature to its mobile application that lets consumers pay with points via their mobile devices.

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Multichannel retail support
Catalog Spree delivers 6x mobile engagement boost via deep linking

Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.

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Marketing
Apple poised to surpass Google in indoor location-based services – Mobile Marketer

Mobile Marketer today – Apple poised to surpass Google in indoor location-based services; Dodge, Paramount Pictures launch digital, mobile competition to promote Anchorman 2.

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Advertising
Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods – Luxury Daily

Luxury Daily today – Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods; Chanel expands on founder’s legacy with costume docudrama.

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Columns
Outdoor Advertising Association of America pushes standards and best practices for mobile and social media

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.

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