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Today’s headlines

Multichannel retail support
Mobile is linchpin in driving Black Friday, Cyber Monday sales

There is no doubt that mobile has made its dent in the retail space and marketers are not only increasingly using the medium this holiday season to drive in-store traffic, but educating consumers to turn to their mobile devices first to make purchases.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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American Express keeps holiday shopping top-of-mind via iAd campaign

American Express is putting functionality at the forefront of its iAd campaign to drive consumers to shop from small businesses during one of the busiest shopping weekends of the year.

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Ally Bank takes mobile banking up a notch with refreshed tools

Ally Bank has rolled out second generation versions of its mobile banking applications and sites to help consumers better manage their money.

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Mobile will be more disruptive than the Web: Forrester – Mobile Marketer

Mobile Marketer today – Mobile will be more disruptive than the Web: Forrester; Toothpaste brands should not give mobile the brush-off.

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Mr Porter pushes mcommerce, lifestyle via first iPad app – Luxury Daily

Luxury Daily today – Mr Porter pushes mcommerce, lifestyle via first iPad app; Rolls-Royce boasts Karl Lagerfeld photography via exhibit.

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Mobile social purchases and rewards demystified

Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.

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