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Advertising
Dunkin’ Donuts makes mobile payments app priority via new campaign

Coffee giant Dunkin’ Donuts is aiming to change the way its customers pay for their beverages with a new advertising campaign that encourages downloads of its mobile payments application.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Multichannel retail support
Kohl’s leverages mobile to spread its holiday message

With mobile expected to play a bigger role in consumers’ shopping activities this holiday season, Kohl’s is making mobile a key part of its marketing strategy, including plans to offer free Wi-Fi in all of its stores and a foursquare check-in promotion.

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Research
81pc of top 100 financial institutions offer mobile banking: study

Most major financial institutions offer some form of mobile banking that often includes multiple mediums, according to a new report from First Annapolis Consulting.

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Applications
Beauty.com drives revenue via new iPad app

Beauty.com has rolled out an iPad application that lets consumer sort through more than 375 beauty brands and buy products right then and there.

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Marketing
Measuring mobile video beyond the click-through rate – Mobile Marketer

Mobile Marketer today – Measuring mobile video beyond the click-through rate; Skittles, 7-Eleven reward consumers through mobile game.

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Advertising
Lexus geo-targets mobile users via banner ads – Luxury Daily

Luxury Daily today – Lexus geo-targets mobile users via banner ads; Mercedes, Bergdorf push through the storm via Sandy relief efforts.

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Columns
6 tips to better customer service with mobile consumers

Mobile has the potential to replace laptops and desktops as the primary gateway to the Internet. Because of its pervasive use and real-time convenience, mobile is a disruptive technology that must be addressed immediately.

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