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Today’s headlines


Multichannel retail support
Kohl’s invests in mobile tools to drive holiday sales

Kohl’s Department Stores is investing in new mobile tools to make shopping easier for busy consumers this holiday season.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Research
13pc of holiday shoppers surveyed will use mobile: study

Thirteen percent of shoppers this holiday season are expected to use their mobile devices, according to a new study from PriceGrabber.

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Research
Mobile coupon redemption value will exceed $43B globally by 2016: study

The total redemption value of mobile coupons will exceed $43 billion globally by 2016, according to a new study by Juniper Research.

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Payments
Boutique in New York’s SoHo pilots mobile payment devices that also cross-sell

C. Wonder, a new boutique in SoHo, is piloting in-store mobile devices featuring payments technology and the ability to cross-sell customers.

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Advertising
David Yurman goes mcommerce after Web traffic jumps 200pc – Luxury Daily

Luxury Daily today – David Yurman goes mcommerce after Web traffic jumps 200pc; How to market to Russia’s rich.

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Book excerpt: The Impulse Economy

Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.

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