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Today’s headlines


Banking
Mobile banking growth drives reduction in banks’ physical presence

As mobile banking is gaining traction, traditional banks are struggling to adapt to the new reality where physical in-store interactions are no longer the status quo.

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Applications
Are retail apps losing relevancy as the mobile Web gains?

While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Applications
Office Depot triggers automatic in-store check-ins via app update

Office Depot is making a hard push into the mobile in-store experience that is centered around the company’s application serving up store-specific coupons tied to a check-in.

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Messaging
Tanger Outlets launches SMS sweepstakes to kick off holiday savings

Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.

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Marketing
Mobile ad vendors in a tight spot as industry matures – Mobile Marketer

Mobile Marketer today – Mobile ad vendors in a tight spot as industry matures; Apple’s biggest weakness and Samsung’s biggest opportunity is women.

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Advertising
Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty – Luxury Daily

Luxury Daily today – Ritz-Carlton brings augmented reality to Arabic magazine Sayidaty; LVMH consolidates beauty research to affirm authenticity, boost innovations.

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Columns
The inflection point of omnichannel marketing

Intel cofounder Andy Grove describes an inflection point as “an event that changes the way we think and act.” Inflection points can be the result of action taken by a company, government or invention. But how do we know when we are truly at an inflection point?

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