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Today’s headlines

Showrooming to influence up to $1.7B in holiday retail sales: report

The number of shoppers engaging in showrooming during the 2012 holiday season is expected to increase by 134 percent, with mobile behavior influencing between $700 million to $1.7 billion in retail purchases, according to a new report from IDC Retail Insights.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Dell, Orbitz, Starcom and Fiksu.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Balancing third-party and branded apps during the holidays

Retailers will have their hands full this holiday season trying to lure consumers into their own branded applications, while also keeping a close eye on how products and offers appear in third-party apps.

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Macy’s marries television and mobile via app efforts

Macy’s is adding a new layer of interaction to its television broadcast of the 86th annual Thanksgiving Day Parade this year with a round of mobile application marketing efforts.

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Social networks
Ben & Jerry’s stores integrate social, mobile to drive customer loyalty

Ben & Jerry’s retail locations in Oregon are integrating social media with mobile marketing to deliver targeted offers and behavior-based promotions to customers.

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McDonald’s iAd strategy helps solidify its mobile advertising reign – Mobile Marketer

Mobile Marketer today – McDonald’s iAd strategy helps solidify its mobile advertising reign; GM combines branding, financial disclosures in one rich media mobile ad unit.

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Starwood taps Passbook for mobile member benefits – Luxury Daily

Luxury Daily today – Starwood taps Passbook for mobile member benefits; Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email.

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Cash transactions in a mobile retail world

The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.

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