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Applications
Crate and Barrel to serve exclusive mobile coupons |
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Crate and Barrel is using the Yowza iPhone application to deliver exclusive deals to consumers.
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Multichannel retail support
Pathmark launches mobile coupons |
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Pathmark has launched Pathmak Online Advantage, a savings program that delivers digital coupons available on mobile devices and the Web.
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Payments
Gemalto, Nokia align for NFC payments |
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Gemalto, a provider of digital security, announced that its Near Field Communication SIM card products are compatabile with Nokia’s contactless mobile devices.
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Messaging
Retrevo launches mobile shopping assistant |
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Retrevo, a consumer electronics shopping site, has launched a mobile shopping assistant to assist consumers while at a retail location.
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Columns
Book excerpt: “Harnessing the Mobile Internet” |
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Yankee Group’s Eliot Weinman explains who the mobile Internet players are, how the ecosystem is evolving and how market trends are breaking barriers to grow future revenues. Exclusive excerpt.
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Advertising
Webinar: Mobile Marketing in 2010: Up, Down or Flat? |
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Register now to hear experts discuss mobile marketing opportunities and challenges that marketers face next year. Panelists from HP, Weather Channel, Draftfcb, Interactive Advertising Bureau and sponsor HipCricket.
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