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Today’s headlines


Multichannel retail support
Retailers lag on new opportunities with mobile gift cards

While retailers such as Dunkin’ Donuts and Starbucks are on the cutting edge when it comes to mobile gift cards, most merchants are still lagging in the space even as the opportunities take off thanks to Bluetooth LE, growing availability of NFC, social gift cards and Apple’s AirDrop.

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Multichannel retail support
HSN taps SMS, push notifications to drive mobile-only holiday sales

HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Multichannel retail support
Kantar exec: Move from combatting showrooming to engaging targeting

NEW YORK — A Kantar Retail executive at the Mapping Mobile @NYUStern conference said that the days of fearing showrooming are over, and retailers should embrace in-store mobile usage as an opportunity to engage consumers before, during and after purchases.

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Multichannel retail support
Sears moves Black Friday deals onto loyalty app for early access

Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.

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Marketing
Macy’s mstyleradio points to Internet radio opportunities beyond mobile ads – Mobile Marketer

Mobile Marketer today – Macy’s mstyleradio points to Internet radio opportunities beyond mobile ads; Mercedes-Benz exec applauds responsive design for personalization.

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Advertising
Lexus promises two fan-inspired vines per hour for Tokyo Motor Show – Luxury Daily

Luxury Daily today – Lexus promises two fan-inspired vines per hour for Tokyo Motor Show; Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign.

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Columns
Eye tracking is changing mobile marketing

What if I told you that the entire system used to measure the impact of mobile advertisements is flawed – and you could do something about it?

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