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Today’s headlines

Multichannel retail support
Walgreens introduces mobile coupons to encourage shopping via apps

Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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EBay interactive storefronts make it easy to donate via mobile

EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code.

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Fandango, Regal Entertainment Group tap mobile for paperless ticketing

Online movie ticketing company Fandango is partnering with Regal Entertainment Group to roll out a mobile ticketing program in select markets across the United States to cut down on paper movie tickets.

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Motel 6 enhances mobile repertoire with Android booking app

After rolling out an iPhone application in June, Motel 6 is continuing to build its mobile profile with an Android app that lets consumers book hotel rooms.

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Etsy taps into mobile in time for holiday sales

Online retailer Etsy has launched a commerce-enabled iPhone application and a mobile Web site to let shoppers access the digital marketplace while on the go.

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Cartier hits mobile stride with fully-optimized banner ads – Luxury Daily

Luxury Daily today – Cartier hits mobile stride with fully-optimized banner ads; Zegna nabs early shoppers with Thanksgiving incentive email campaign.

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Mobile advertising: Much maligned, much underestimated

There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.

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