Walgreens is bringing mobile coupons to smartphone users beginning the day after Thanksgiving as it looks to enhance the shopping experience via its mobile apps.
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
Online movie ticketing company Fandango is partnering with Regal Entertainment Group to roll out a mobile ticketing program in select markets across the United States to cut down on paper movie tickets.
After rolling out an iPhone application in June, Motel 6 is continuing to build its mobile profile with an Android app that lets consumers book hotel rooms.
Online retailer Etsy has launched a commerce-enabled iPhone application and a mobile Web site to let shoppers access the digital marketplace while on the go.
There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.
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