AT&T, T-Mobile and Verizon have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.
The good news is that 41 percent of retailers and merchants have seen a positive return on investment from mobile commerce. The bad news is that 32 percent have not measured their ROI or do not know how to measure it, according to a recent FitForCommerce survey.
Google CEO Eric Schmidt’s incendiary statement that near field communication-enabled Android smartphones would be positioned to replace credit cards has sent shockwaves through the mobile commerce ecosystem.
Ubisoft, Square Enix, NCsoft, Fuhu and Sanrio have tapped PlaySpan’s UltimatePay Mobile, a new virtual currency and micropayments monetization widget for various smartphone platforms.
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
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