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Today’s headlines

Applications
Target aims to increase purchase intent via iPad app

Target is aiming to get consumers in-store by letting them flip through the company’s weekly ad and create a shopping list via an iPad application.

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Research
Retailers could increase engagement 85pc via mobile site optimization: study

Web retailers could increase consumer engagement 85 percent by having a mobile-specific Web site, according to a report by Brand Anywhere and Luth Research.

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Payments
Western Union, MTN introduce cross-border mobile money transfer in 21 countries

Carrier MTN Group and global payment services giant Western Union have partnered to introduce international mobile remittance services in 21 countries across Africa and the Middle East.

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Applications
Priceline bolsters hotel bookings via Android app

Priceline is letting Android users book and save on hotel reservations via an application that the company extended to the platform.

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Advertising
Fine watchmaker Girard-Perregaux tries on augmented reality mobile app – Luxury Daily

Luxury Daily today – Fine watchmaker Girard-Perregaux tries on augmented reality mobile app; Women’s Wear Daily flaunts luxury ties in grand centennial push.

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Columns
How to optimize SMS campaigns

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

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