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Today’s headlines

EBay targets holiday shoppers with mobile-exclusive deals

EBay is helping shoppers kick off the holiday season by rolling out hundreds of mobile-exclusive deals throughout Thanksgiving weekend.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Orbitz, Starcom and Fiksu.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Bank of America targets small businesses with mobile payments, deals services

Bank of America continues to broaden its mobile strategy with plans to launch a mobile point-of-sale service for small businesses.

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Web site development
Rockport streamlines mobile checkout via Google Wallet implementation

Footwear retailer Rockport has integrated Google Wallet as a payment option on its mobile site to streamline the checkout process for customers.

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DreamWorks Animation bolsters film promotion through mobile video

DreamWorks Animation is enlisting mobile video to help build awareness and ultimately ticket sales for the upcoming film, “Rise of the Guardians.”

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Papa John’s SMS practices could cost it more than $250M in damages – Mobile Marketer

Mobile Marketer today – Papa John’s SMS practices could cost it more than $250M in damages; Best Buy engages tech-savvy consumers via targeted mobile ad campaign.

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Barneys revamps in-store checkout via iPad POS technology – Luxury Daily

Luxury Daily today- Barneys revamps in-store checkout via iPad POS technology; Chanel pushes city-specific collection via castle spectacle.

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Making mobile ads engaging

The novelty of running the first set of mobile ads has passed, and brands and agencies must now shift their focus on how to create engagement and encourage sales.

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