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Today’s headlines

Applications
P&G lets women discreetly purchase feminine hygiene products via mobile

Procter & Gamble’s Always has rolled out an application that not only provides branded content and tips, but also lets women discreetly purchase feminine hygiene products directly on their mobile devices.

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Advertising
Mobile is most effective advertising medium to drive transactions: keynote

REDMOND, WA – The keynote speaker at a Microsoft workshop said that mobile is the most effective advertising medium to drive consumers through the purchase funnel, from reach, targeting and engagement to viral spread and transcations.

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Database/CRM
Robert Mondavi Winery rewards consumers via mobile challenges

Robert Mondavi Winery will be rewarding consumers with prizes ranging from VIP vineyard tours to complimentary wine tastings by having them check-in and participate in mobile challenges.

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Applications
Cardstar rolls out mobile rewards on Windows Phone 7

Cardstar has rolled out its mobile rewards application to Windows Phone 7, featuring a new user interface that makes storing and using loyalty cards easier for consumers.

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Advertising
Audi drives new dealership strategy with iPad app – Luxury Daily

Luxury Daily today – Audi drives new dealership strategy with iPad app; Does Thanksgiving weekend really matter for luxury brands?

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Columns
The QR code experiment at the Harvard campus

Because QR codes are becoming a frequent part of our conversation, marketers forget that the majority of this country does not even own a smartphone capable of reading the codes.

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