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Today’s headlines


Multichannel retail support
Will Thanksgiving be the biggest mobile shopping day ever?

As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Messaging
Best Buy energizes SMS with push alert for Black Friday success

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.

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Strategy
Webinar on Dec. 4: Mobile Commerce Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 4: “Mobile Commerce Outlook 2014: Up, Down or Flat?” Panelists include execs from DDB Chicago and Zoove.

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Software and technology
Sharper Image mobilizes catalog to drive product engagement, sales

Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.

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Applications
Beyond the Rack debuts app to rake in holiday sales

With 85-90 percent of mobile traffic coming from iOS devices, flash retailer Beyond the Rack has rolled out an iPhone and iPad application in time for holiday shopping.

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Marketing
What millennials reveal about the future of mobile marketing – Mobile Marketer

Mobile Marketer today – What millennials reveal about the future of mobile marketing; Samsung users are most active on Android platform: report.

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Advertising
Estée Lauder abbreviates fragrance film for Pandora mobile ads – Luxury Daily

Luxury daily today – Estée Lauder abbreviates fragrance film for Pandora mobile ads; Fendi educates fans worldwide on furrier roots with traveling exhibit.

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Columns
Ring in the holidays with mobile marketing

Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.

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