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Today’s headlines

Multichannel retail support
Toys R Us drives holiday sales via multichannel mobile effort

Toys R Us is redefining the way mobile consumers shop this holiday season with a multichannel campaign that incorporates redesigned mobile applications and optimized sites, as well as new QR code scanning capabilities.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar on Dec. 5: Mobile Commerce Outlook 2013: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 5: “Mobile Commerce Outlook 2013: Up, Down or Flat?” Panelists include execs from Orbitz, Starcom and Fiksu.

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Classic Guides
Mobile Commerce Daily’s Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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American Express taps mobile to update loyalty program for the holidays

American Express is introducing several mobile upgrades to its loyalty program to make holiday shopping easier, including launching mobile gift cards that can be used to pay for purchases at Banana Republic, Pottery Barn and Old Navy.

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Sam’s Club aims to bolster sales via revamped app

Sam’s Club is sprucing up its mobile application with new tools to prep for the flood of holiday shoppers this year.

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U.S. Bank, Salvation Army step up fundraising efforts with iOS app

U.S. Bank has partnered with the Salvation Army to help fill volunteer spots for the nonprofit’s Red Kettle fundraising program.

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Reaching the fragmented mobile audience – Mobile Marketer

Mobile Marketer today – Reaching the fragmented mobile audience; Mobile video generates 58pc brand recall: study.

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Barneys lures mobile users with holiday scavenger hunt – Luxury Daily

Luxury Daily today – Barneys lures mobile users with holiday scavenger hunt; Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture.

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3 things you might not know about full-screen mobile advertising

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix.

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