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Today’s headlines

Multichannel retail support
Abercrombie links mobile, local inventory to meet shoppers’ omnichannel expectations

Abercrombie & Fitch is ramping up its omnichannel efforts this holiday season by integrating a new feature into its mobile site enabling shoppers to find out if a specific item is available in a nearby store.

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KFC makes click-to-store locator core mobile advertising metric

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.

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Banana Republic, eBay tap mobile content curation to drive sales

Banana Republic, Modcloth and eBay are a handful of the first retailers to crank out shoppable content for news reading application Flipboard.

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UNICEF raises $18K via SMS for Philippines typhoon relief

The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.

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Why mobile-first TV shows will not work for broadcasters – Mobile Marketer

Mobile Marketer today – Why mobile-first TV shows will not work for broadcasters; Honey Bunches of Oats targets Hispanics with music-themed mobile social campaign.

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Louis Vuitton broadens Pass app’s reach via The New York Times mobile ad – Luxury Daily

Luxury Daily today – Louis Vuitton broadens Pass app’s reach via The New York Times mobile ad; 92pc of Chinese consumers dissatisfied with luxury services at home: report.

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A divide-and-conquer approach to mobile app testing

Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.

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